The „Farmer Chair“ is a modular furniture system from 1965, by the german designer Gerd Lange.
As an inspiration for the chairs name, Gerd Lange mentions the American cowboy culture he mostly knew from advertising campaigns. This is the starting point, from where Schwarzmann creates a projection surface for this ideal image of rural motifs and how they appear in pop culture, photography and art history, as well as in furniture design and its marketing.
Starting with refering to Walker Evans’ photographs, to a very recent Chair of the designer Konstantin Grcic, he uses The „Farmer Chair“ as an archive of the designers view and appropriates this way of working for himself.
